Advertising with Us

Circulation/Reader Profile
Advertising Rates
Closing Dates
Ad Size Requirements

How to Advertise

SMR offers several advertising options including full-page and fractional ads, inserts, onserts and custom programs. Page rates are listed below. Please direct inquiries regarding insertion orders or further information to:

Michael Barrette
Tel: (617) 306-9502
Fax: (617) 258-9739
send e-mail

Circulation/Reader Profile

SMR's 25,000 subscribers are an elite audience of affluent, highly-educated decision makers. 77% of our readers are executives; 46% are top management, holding one of the highest positions in their company (founder, owner, CEO, chairman, president). Two-thirds of our readers have a master's degree or doctoral degree.

Subscribers find SMR to be an invaluable information source: Three-fourths of readers keep a collection of SMR issues for reference purposes.

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Advertising Rates (effective January 1, 2008)

Color and Black & White
	1 x Rate	2 x Rate	3 x Rate	4 x Rate
Full Page Spread	$21,340	$20,490	$19,630	$18,780
Full Page	$10,670	$10,245	$9,815	$9,390
2/3 Page(V)	$9.070	$8,710	$8,345	$7,980
1/2 Page (H,V)	$8,000	$7,680	$7,360	$7,040
1/3 Page (S,V)	$7,470	$7,170	$6,870	$6,575
Covers 2 or 3	$12,800	$12,290	$11,775	$11,270
Cover 4	$13,870	$13,320	$12,760	$12,210

Note: Polybag inserts available upon request.

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Closing Dates

Issue	Insertion Orders Due	Digital Graphics Due	Publication Date
Winter 2008	November 15, 2007	November 28, 2007	January 1, 2008
Spring 2008	February 20, 2008	February 27, 2008	April 1, 2008
Summer 2008	May 15, 2008	May 28, 2008	July 1, 2008
Fall 2008	August 15, 2008	August 29, 2008	October 1, 2008
Winter 2009	November 14, 2008	November 26, 2008	January 1, 2009
Spring 2009	February 16, 2009	February 27, 2009	April 1, 2009

Note: Fractional Insertion Orders due one week prior to Full Page due date; materials due date is the same.

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Ad Size Requirements

Publication trim size:	8-3/8” x 10-13/16”
Binding:	Perfect
Printing:	4-color (CMYK), 133-line screens. SWOP standards apply.

Ad sizes	Inches	Picas	Millimeters
All sections
Full-page ad, bleed:	8-5/8” x 11-1/16”	51p9 x 66p4.5	219 x 281
(includes 1/8” bleed on all four sides. We recommend keeping all live matter at least 1/4” from trim.)
Full-page ad, nonbleed:	7-1/4” x 9-1/4”	43p6 x 55p6	184 x 235
1/2 page ad, horizontal nonbleed:	7-1/4” x 4-1/2”	43p6 x 27p	184 x 114
Intelligence section only
2/3 page ad, vertical nonbleed:	4-3/4” x 8-15/16”	28p6 x 53p7.5	121 x 227
1/3 page ad, vertical nonbleed:	2-1/4” x 8-15/16”	13p6 x 53p7.5	57 x 227
1/3 page ad, square nonbleed:	4-3/4” x 4-3/8”	28p6 x 26p3	121 x 111
Research and Opinion sections only
1/2 page, vertical nonbleed:	3-1/2” x 9-1/4”	21p x 55p6	89 x 235

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File Submission

We accept the following formats: PDF, DCS-2, TIFF-IT p1 (page file [FP], continuous tone file [CT], linework file [LW])
Native application files from these programs (in all cases fonts and linked image files must be included): QuarkXpress, PageMaker, In-Design, Illustrator, Freehand, Photoshop.
We accept the following transportable media: 1.44 MB disks, CD-ROM, DVD’s, Zip disks (100 & 250 MB), Jazz disks (1 GB).
A four-color proof for on-press matching is required (Kodak Approval, Matchprint, Fuji, or similar.) Color proofs should include color proofing bars; proofs for black-and-white ads should include gray scales.

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Conditions

Agency or publishers discount: 15%. Payment is due 30 days after receipt of invoice. A signed insertion order is required to run all advertisements. Cancellations are not accepted after the closing date for insertion orders. If/when new advertising rates are announced, advertisers will be protected for three months at rates then prevailing. All advertising content is subject to approval by the Publisher.

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Mailing Instructions

Insertion orders and digital files/proofs should be sent to:
(NOTE: This address is for standard US Mail only.)

Jinette Ramos
MIT Sloan Management Review
Room E60-100
77 Massachusetts Ave.
Cambridge, Massachusetts 02139-4307 USA

Tel: 617-253-1464
Fax: 617-258-9739
send e-mail

Express Courier (Federal Express, UPS, DHL) Address:

Jinette Ramos
MIT Sloan Management Review
30 Memorial Dr. - E60-100
Cambridge, MA 02139 USA

Phone: 617-253-1464

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